Pure Barre is the largest player in barre-inspired boutique fitness with over 450 studios in the United States and Canada. The Pure Barre technique is a low-impact, highly effective, full-body workout that utilizes the ballet barre to perform small isometric movements to create long, lean muscles. Because the technique is both low-impact and results-driven, Pure Barre has broad appeal and has cultivated a loyal following in each of its markets.
Invested October 2012.
Exited October 2018.
Industry: Consumer Products & Services - Fitness.
The founder, Carrie Dorr, was seeking a partner who would drive the necessary investments in people and infrastructure to support a rapidly growing franchise concept.
WJ Partners invested in Pure Barre when there were 96 studios and only 3 employees.
Pure Barre grew from 96 studios in 2012 to over 500 studios in 2018 across the US and Canada, opening 83 and 100 studios in 2016 and 2015, respectively.
Pure Barre is now one of the largest players and most recognized brands in the boutique fitness segment.
WJ Partners Collaboration
Recruited the senior management team across all functions (CEO, operations, finance, franchise development, real estate/construction, marketing, retail product, and training/technique).
Formulated and executed a two-part strategy to build a dominant brand in boutique-fitness through a nationwide studio development plan as well as create and roll out a new apparel line in the rapidly-growing athleisure market.
Jaime Wall served as Chair of the board of directors and served as interim CEO in 2016.